
From:
John S. Alexander, MBA
Merced, California
Tuesday, 5:14 a.m.
Dear Friend,
John Alexander here, author of the book Motivate, Protect, Lead.
I would like to start off by telling you one thing.
And that is...
I Like You
I LIKE YOU!
Yes, I like you.
You are a kindred spirit. You're the type of person who's interested in doing things the true way, the old way——the best way.
My purpose is to serve YOU, and my goal is to upgrade your mind and your life, and get you results——FAST.
Listen——
I wrote the book Motivate, Protect, Lead to help people take charge of their future. To become strong, self-assured, future leaders. It is the secret to the success I've had as an executive, consultant, trainer, colleague and friend.
It's the thing responsible for helping me become a better person and and inspiration to others since the ripe "young" age of fifty!
My purpose is to serve you in the most effective way possible. Which is why I want to "speed things up" in terms of the time it takes to get you results.
My goal, simply put——
Is to minimize the time it takes for you to become a better leader, collaborator, communicator, and thinker. In brief, I want to get you results as fast as humanly possible!
For this reason, I am (with your permission) going to give you a special gift.
I'm going to give you FREE access to a three-part video course called...
I LIKE YOU!
FREE GIFT #1

In just a moment, you will have access to this course, for free, forever.
Shepherd-Leadership Masterclass contains content I have not covered in my public or private training modules.
In the masterclass, I show you the following:
How I would build a team of amazing coworkers and colleagues if I were to start over from scratch.
How you should approach and apply the book Motivate, Protect, Lead.
My precise process for developing and communicating team expectations.
And the best part...
Listen—
I haven't shared this material publicly because I'll be giving you an intimate look at my private thoughts contained in my own Business Success Strategy (sorry, but it just feels weird publishing that stuff on YouTube for the entire world to see).
In sum, the Shepherd-Leadership Masterclass will equip you with the tools to build, develop and scale your career and lifestyle to your personal achievement goals.
Seeing an up-close and personal look will demystify anything you find confusing. As a result, it will accelerate your transformation in becoming a leader, collaborator, communicator, and thinker.
Now... You may be wondering why I'm giving you this video course for free (after all, there are "Leadership Gurus" out there who charge thousands of dollars for their video courses).
The answer to why I'm giving this away for free is simple...
I'm giving you the Shepherd-Leadership Masterclass as a shameless bribe for saying "maybe" to my physical monthly newsletter, The John Alexander, MBA Letter.
Here's the deal: If you agree to a 1-month free trial of The John Alexander, MBA Letter (which is life-changing, and I'll tell you about it in a moment), then——
I will give you the Shepherd-Leadership Masterclass completely free.
And there are no strings attached.
Here's what I mean: If you decide to cancel your 1-month free trial of The John Alexander, MBA Letter——at any time——you still get to keep access to the Shepherd-Leadership Masterclass video course.
In fact, I am so convinced The John Alexander MBA Letter will transform your mind (and life) that I've decided to "go all out" in enticing you to try it. For this reason, I've assembled four more free gifts you also get to keep (even if you decide to cancel your 1-month trial subscription to my physical monthly newsletter).
Here they are...
I LIKE YOU!
FREE GIFT #2
(The Audio Version)

If you are like me, I wouldn't want to wait to get started. I'm fired up NOW! So receiving an audio version of the book will allow you to get started immediately, eliminating the anxiety of wondering when the physical book will actually arrive.
The only cautionary advice I have is that don't just listen to the audio book and forget it!
Those who are not aware of the value of holding a tangible book in their hands, finding a quiet place to savor the stories and truly digest the philosophy and information face serious risk of repeating those same mistakes I made and becoming "just another Boss".
This is no idle warning, nor is it some "scare tactic."
If you are not aware of the insidious myths that you get the same amount of value from an an audio book as you do from the physical book you're bound to fail.
This audio book (when paired with the physical book) protects you from the painful mistakes that could force you to start over.
At this time, the audio version of the book is not available anywhere else.
I LIKE YOU!
FREE GIFT #3
(A $15 Value!)

You don't realize it yet, but the path to Shepherd-Leadership is built on a foundation of very basic skills that EVERYONE needs to ensure they have the knowledge, skills and ability to communicate and even teach others information for their success. The worksheet serves to ensure the participant is ready to begin their transformation while sharing activites with friends, children, or loved ones. Reviewing and practicing the exercises in the worksheet are "simple" but not "easy"...you will be surprised!
Mastering these skills and being able to teach others and discuss the challenges of completion will serve as a "shortcut" for recalling essential concepts as you build your Shepherd-Leader skillset.
Problem is, these helpful skills were never really taught in school. I personally know Medical Doctors and Healthcare professionals that have not successfully completed this list.
For this reason, I put together a PDF containing all basic skills that can help anyone live a more confident and well-rounded life. My wife and I have tested this on FOUR adult children and have EIGHT grandchildren attacking this checklist...so it has a "tried and true" track record!
I LIKE YOU!
FREE GIFT #4
(A $750 Value!)

The Self-Assessment Workbook is a transformative 50-page book I just recently updated and revised.
I wrote the first version in college, when I realized my dreams of being a doctor were thwarted by my insane fear of blood, guts and gore. At the time, I was heart-broken, depressed, and "just getting by" working three part-time jobs to make ends meet. But five years after writing it, and slowly and methodically powering through life's challenges, I came to the realization that everything I do, everything I become...It's all on me. I needed to get inside my own head and do a complete overhaul of who I am and what I hope to accomplish with my life.
All of my life's success I attribute to my responses to the questions I ask in the workbook.
Here's why you'll want this workbook now:
In the book Motivate, Protect, Lead, you'll be learning about something called "Shepherd-Leadership," which describes a specific process for communicating with others, setting clear expectations, and creating a safe environment for people to thrive.
For many people (myself included) the most challenging thing is NOT reading the book itself——it's getting off your ass, onto your dying feet and changing your habits and behaviors!
That's why I wrote The Self-Assessment Workbook. It introduces thoughts and ideas to help you to understand what is important to you and why.
This workbook serves as the perfect companion to the book Motivate, Protect, Lead. It eliminates procrastination, which causes the painful cycle of self-doubt and self-criticism.
I LIKE YOU!
FREE GIFT #5
(A $15 Value!)

Instead of "telling you" how important our work is, how about I just "show you?" That's the idea behind this last product.
See, I used my "Sheperd-Leaders creed" and a "little sheep" plush toy as the inspiration to write my book on transformational leadership. While my book does contain some entertaining illustrations, it wasn't practical to include fancy colored images that drive up the cost without adding value.
Therefore, I'm giving you a tactile and visual reminder. I've assembled a simple bookmark with our communities affirmations, connected to a cute little sheep, to remind us of the frailty of those we serve.
That way, you will have a real-life tangible reminder of what transformational leadership can REALLY look like.
This alone will 10x your comprehension of the powerful knowledge system you're about to learn.
You Get A Subtle Daily Reminder Of The Importance Of The Service We Provide.
This tangible gift will be sent from headquarters in Merced, California in a bubble mailer to protect it. My little plush sheep was right here beside me while I crafted all of these products for final delivery.
This is a very personal thing for me to share with you. I'm giving you my whole philosophy, wrapped up in a simple, yet functional form.
Again, I want to do everything I can to help you and motivate you, which is why I'm making this very special gift available for you today.
The value of this gift alone is priceless.
OK, that's all you get.
To sum things up, I'm giving you the five products I detailed above FOR FREE.
Here's a screenshot of everything:
I LIKE YOU!
Here's a screenshot of everything:

You get:
The Shepherd-Leaders Masterclass (3-part video course) - $750 Value
Motivate, Protect, Lead (Audio version ) - $20 Value
The Basic Life Skills Worksheet (a PDF "guide" to build character) - $15 Value
The Self-Assessment Workbook (a 50-page questionnaire) - $750 Value
The Shepherd's Creed Bookmark with "little sheep" plush - $15 Value
I am giving you access to all five of these products—for free—just for saying "maybe" to my life-changing physical monthly newsletter, The John Alexander, MBA Letter.
Why am I offering such an insane deal? (I mean, after all, the Shepherd-Leadership Masterclass itself could command a thousand dollars).
So why am I giving you all of this?!
It's not because I'm overly charitable or crazy (OK, maybe I am a little bit). The reason I'm offering you these five products for free is because I know The John Alexander, MBA Letter will change the course of your life.
You see, twenty some-odd years ago, I was a "middle manager."
I moved back to California after a two-year stint in Oregon trying to revive a failed marriage. I was broken, penniless and forced into bankruptcy. I had definitely hit bottom. Come to find out, a girlfriend of mine had also been through a similar situation. Our friendship became a lifelong loving relationship of support and understanding.
And I came to find out that my bruised ego and past failures only strengthened my resolve to make something of my life.
After ten more years of struggling, learning and growing, we decided that we would support each others "Big Dreams" and committed to a completely novel idea of trusting our allies to support our career plans.
During this time, while living in a completely new town, I found myself faced with a new challenge——that is, figuring out the question of what I should do with my life!
Even together, we struggled to create personal purpose, and connection——but I realized that I needed to take charge of my own future.
One day, while working on some basic blogs and training ideas for my employer, I realized that the BEST way to share these thoughts and insights I had learned would be not to write another book, but a compilation of physical monthly newsletters.
I used to LOVE receiving newsletters back in the late 80s. The format of these letters was "plain and simple". It contained black ink set on white paper, and it was written in size 14 Courier font (which is why I use this font).
There Is A "Magic" In Physical Monthly Newsletters That Simply Cannot Be Replaced
When I began reading these newsletters a feeling came over me——almost immediately——a feeling that there was "something special" about what I was reading.
Put simply, the words spoke to my soul.
The newsletter was supposed to be about investing, saving, and making money——but it went much deeper than that. Each newsletter shared life philosophy and personal stories.
This compilation of physical monthly newsletters ended up rescuing me from despair about my future. It ended up pulling me out of my "funk" and opened up opportunities to improve in the real world.
Plus, it shared invaluable lessons about relationships, communicating, marketing, and life!
The problem is——as I survey the landscape of writing today——this type of writing is extinct. It's an ancient artifact!
There's simply nothing around today that speaks the truth——to your soul. Which is why...
I Will Teach You How To Function In A Way That Sets You Apart From Everyone Else
"Write the truth," is Earnest Hemingway's advice on writing. Whenever he got stuck, he would tell himself, "Write the truest sentence that you know."
I don't know what it is, but writing advice today seems to preach the exact opposite! Modern writing advice tells you to craft dumb shit that generates clicks.
They tell you to write whatever will be popular——definitely not "write the truth!"
On top of this, nobody writes with any mojo anymore!
This all ends today.
You see, for over a year I've been writing a weekly blog for my website audience. They covered everything from communication challenges to dealing with life's setbacks.
Heck, it even covered illustrious adventures from my life——like the time I spent 22 days in the hospital with Afib!
After each email announcing the new blog, I was greeted with dozens of replies telling me how my blog is the only thing they look forward to reading.
The crazy part is that I only spend a couple hours per week on each blog post!
So, I got to thinking...
What if, instead of spending only a couple hours each week, I spent an entire month putting together the very best material I can muster on transforming folks into their best self: whether that's a parent, a mentor, a friend or a business leader?
What if I spent the entire month putting together a physical monthly newsletter that carried forth the spirit of the classic newsletter I mentioned earlier?
What if I could give my people something they would look forward to every month——an ink-and-paper publication that spoke to their soul and upgraded their mind?
And that, my friend, is how The John Alexander MBA Letter was born.
The John Alexander MBA Letter is the #1 physical monthly newsletter in the world about personal growth and transformational leadership.
Make no bones about it, the newsletter is also about something most people shy away from: Money! But with a twist.
You see, here's the truth about money:
Money Is Stupid
Yes, you read that right. Chasing money for money's sake is the surest path to misery.
Money ends up killing people who spend their lives chasing it, which is one reason why you hear of billionaires who commit suicide.
Most people optimize for net worth and completely forget about net fulfillment.
Guess what?
You can have both!
You see, something I've written about in great detail is the concept of "the Shepherd-leader life." This phrase encapsulates the idea of creating a lifestyle where you get to spend your days doing what you love: learning, reading, writing, thinking, and serving others.
I'm going to teach you how to make money in a way that optimizes towards fulfillment.
The reason why you would ever want to learn about transformational leadership is that it will help you build the Shepherd-leader's life.
That is, transformational leadership helps you build a "flock" of people to share your work with. In turn, you'll be able to generate income that makes you less reliant on income from your day job.
The bottom line is this: My goal with The John Alexander MBA Letter is to help you not only become a better reader, writer, thinker, and leader, it's to help you build the Shepherd-leaders life and become financially free.
Every issue of The John Alexander MBA Letter is designed to bring you one step closer to this ideal.
Listen up: Even if you are already financially secure, I believe you have something valuable to share with others.
Reading, learning, writing, and serving others are unfulfilling without contribution. For this reason, it's important for you to learn about transformational leadership.
By learning transformational leadrship, you can attract a "flock" of people you truly like, and share with them the things you truly value.
By saying "maybe" to The John Alexander MBA Letter, and saying yes to a 1-month trial, you will get the five (insane) free gifts I outlined.
If you cancel your free trial——which I'm sure you won't——you still keep all five products for free!
Every month, sent via physical mail to your doorstep, will be a letter from yours truly.
The letter will pull back the curtain and give you an in-depth look into the life of a prolific reader, writer, and experienced leader.
You Will Get The Latest And Most Effective Pieces Of Wisdom About Communication, Collaboration, Writing, And Leadership
Each issue of The John Alexander MBA Letter contains the latest and greatest material that you can immediately apply to your life.
Topics include:
How to build the Shepherd-leaders life for yourself (make a comfortable living doing what you love every day: reading, writing, thinking, and serving others).
My latest "hacks" for dealing with difficult people and finding joy in helping others to become their "best self" - which will make each day at work more enjoyable!
How to build a "flock" of raving fans who love your work (and why having 1,000 true fans beats out 10,000 "likes" via social media, every time).
Shortcuts for supercharging your productivity so that you can meet or exceed your personal tasks and goals (your peers and colleagues will be blown away).
How to structure your activities in a way that yields maximum value, with minimum work, and minimum maintenance.
How to unleash that "amazing" person that lives inside of you (and how to accomplish your hopes and dreams WITHOUT the process being too painful).
How to kill impostor syndrome for good (and how to confidently share your work with the world).
How to regain momentum and clarity if you've hit a roadblock in your creative life.
You'll also learn hacks to eliminate procrastination and better structure your life.
Plus, you'll learn my latest and greatest Shepherd-leader practices.
These are but a few of the topics that I cover in The John Alexander MBA Letter.
The John Alexander MBA Letter Will Be The Most Enjoyable Thing You Read Each Month!
Every month you can count on one thing: I pour my heart and soul into each issue of the newsletter. I share everything I've discovered about becoming the best person I can be: my knowledge and wisdom, my writing and communication skills, and the value of serving others.
You'll hear about the lessons I've had to learn the hard way (the expensive way). You'll learn about the things I wish I'd learned earlier in my thirty years doing this.
And this includes all the embarrassing stuff I'd rather not share——most things I've never revealed publicly before——heck, I'll be sharing things I have not even shared yet with my friends and family!
You're going to get a behind-the-curtains personal look into my daily life. I share with you what's working with my business, my habits, my writing, my leadership challenges, and my life!
That way, you can learn from my example and apply these gems of wisdom to your own life.
Listen: I don't take my commitment to you lightly. I cut open a vein and bleed for you every time I write The John Alexander MBA Letter.
Yes, that is what writing the truth is all about. In each issue, I give a little piece of my life.
That, my friend, is my commitment to you. It's me writing to you one-on-one every single month. It's me writing to you as your teacher, your mentor, and your guide.
I want you to experience the fulfillment of living the Shepherd-leader life.
I want you to experience the tranquility of reading, learning, writing, and sharpening the mind.
Heck, I may want all of this for you even more than you want it for yourself!——and that's fine.
That's why I'm here.
Every Month, You Will Get A Printed Newsletter That Makes You A Better Reader, Thinker, And Communicator —while Showing You How To Make Money Doing Such!
Every month, you will experience the excitement of my newsletter arriving on your doorstep. You will look forward to that time when you get to rip open a fresh new issue, sit down with a cup of coffee or tea, and unplug from digital distractions.
On top of this, I will give you invaluable lessons in relationship building, writing/communication, and problem solving that you won't find anywhere else.
The look and feel of The John Alexander MBA Letter is precisely that of the very best old-school classic newsletters.
It consists primarily of text, and is set in Courier font on plain white paper. It is concisely written and each issue packs a punch.
I know this letter will transform your life.
To recap——
By saying "maybe" to The John Alexander MBA Letter, you will get the following five products for free:
The Shepherd-Leaders Masterclass (3-part video course) - $750 Value
Motivate, Protect, Lead (Audio version) - $20 Value
The Basic Life Skills Worksheet (a PDF "guide" to build character) - $15 Value
The Self-Assessment Workbook (a 50-page questionnaire) - $750 Value
The Shepherd's Creed Bookmark with "little sheep" plush - $15 Value
You get all of this, for free, with a 1-month trial of The John Alexander MBA Letter.
The regular price of a subscription is $58.00/mo., however, I'm giving you a 1-month trial of it for free. Your first issue will be shipped on the 1st of the month.
All I ask is that you cover the shipping & materials cost of $14.98 for the first issue today.
And remember: If you are unsatisfied——for any reason——you can cancel your subscription instantly (and still keep all five products for free).
Sound good?
Good!
Whew... I've written a lot.
Anyway, here's a summary of everything you get...

The Shepherd-Leaders Masterclass (3-part video course) - $750 Value
Motivate, Protect, Lead (Audio version ) - $20 Value
The Basic Life Skills Worksheet (a PDF "guide" to build character) - $15 Value
The Self-Assessment Workbook (a 50-page questionnaire) - $750 Value
The Shepherd's Creed Bookmark with "little sheep" plush - $15 Value
You will receive an email with instant access to all five products.
You will also receive a FREE 1-month trial of The John Alexander MBA Letter, an ink-and-paper publication shipped on the 1st day of each month. All I ask is that you pay the shipping & materials cost of $14.98 for your first issue today.
After your free 1-month trial of The John Alexander MBA Letter ends, your subscription will proceed automatically at its regular price of $58.00/month.
You can cancel at any time and still keep all five products for free.
Get ready for the intellectual ride of your life!
Your card will be charged $14.98 today. After your 1-month trial of The John Alexander MBA Letter ends, it renews automatically at $58.00 per month. You can cancel anytime by emailing [email protected] or
calling +1 (209) 309-3586
Each issue of The John Alexander MBA Letter is sent to the print shop on the first business day of the month.
For instance, if you started your trial on July 15th, your first issue will be sent to the print shop on August 1st (assuming August 1st is a business day).
The print shop takes 1-2 business days to print, package, and ship your issue.
For U.S. customers: Your issue will be shipped via USPS Priority Mail (it takes 1-3 business days to arrive).
For International customers: Your issue will be shipped——with love and care——via standard mail (and takes 3-6 weeks to arrive).
If you ever have any questions about your order, I want you to email me personally at [email protected]. I will take care of you.
No. I only want those who are committed for the long haul. Listen, hearken unto me: I am dedicating my life to making this the most life-changing letter you'll ever read. Each issue contains material that builds off the previous issue. This is why it's important for you to stick with it for the long haul. I am certain your mind, business, and life will be transformed by subscribing to this letter. If you are not willing to commit to becoming a better reader, writer, thinker, and marketer, then I'm not for you. Sorry.
This covers the cost of shipping and materials. I don't skimp out on quality. The type of paper I use is thick 60 lb opaque paper.
Don't worry; the price you get in at today is what you'll pay forever. I do intend to increase the price to $98.95/mo. in the future (which is what it's really worth). However, the rate you get today ($58.00/mo.) is the rate you'll pay forever. You're "grandfathered in," as they say.
No, that defeats the purpose of having a free trial. The reason I offer a 1-month free trial is to give you a taste of what you'll get. Still, if you're unhappy, I'm unhappy!——which is why you can cancel your subscription anytime by phone, email, or heck——even by writing to my office. Full contact details are found below.
Any other questions?
No?
Great. You know what to do.
Your card will be charged $14.98 today. After your 1-month trial of The Scott Scheper Letter ends, it renews automatically at $58.00 per month. You can cancel anytime by emailing [email protected]
or calling +1 (209) 309-3586

My mission is to ensure that everyone interested in becoming their best self has the knowledge, skills and ability to do so. The shepherd-leaders who participate in this community are committed to growth, wisdom and serving others.
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